make up artist
brochure | photography
10ml is a italian makeup firm who just tries to establish itself on the international market too. The company had already gained experience in the field, but what was missing was the uniqueness factor that is necessary outside the national market.
Our work, therefore, started with a moodboard of aesthetic and corporate values that gave birth to an unusual imagery. We thought the product catalog as a story, a tale whose characters were only cosmetics. In particular, in the four images that define the different sections, we created surreal scenarios, in which the personification of everyday objects makes protagonists 10ml products, "able to awaken the vanity of those who are usually inanimate".
Through the layout determined and minimal, we wanted to emphasize the contrast between the static nature of the objects in the shots, and the colorful and dynamic makeup world.