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La Strega




| brand identity |



Interior Design ChinaStudio

"La Strega" is a pizzeria and restaurant with a culinary tradition that stands out in the Apulian panorama, which has decided to give a touch of novelty both to the interiors of the restaurant and to the coordinated image, which we have dealt with.


For the logo we started from the existing naming, already very evocative base, playing on the figure of the "witch" precisely: the artwork was created ad hoc for the restaurant, as well as the font of the text that is completely unpublished.


The image we wanted to convey was of a decisive and very characteristic identity, in an elegant and sophisticated look: all peculiarities that also define the type of cuisine of the restaurant.


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