| brand identity |
Meridian Group is a holding company specializing in investments composed by a young and enterprising team. Meridian Group aims to customer confidence, in exchange for transparency, care of the interests and expertise.
It was important to maintain a connection, a dialogue, between the text and the iconography part in the logo design. The name “MERIDIAN” is an emphatic, clear, evocative name and it leads the customer to think that MeridianGroup is a benchmark in the investment field.
The logo has a minimal style, contemporary and sought. It has a youthful character, essential and decisive. Fundamental is its versatility: the icon works well separated from the text, becoming a very good graphic element. The geometry used gives determination and character.