CAFFÈ VERDI

Visual Identity

CAFFÈ VERDI

Visual Identity

For this project we started from the urban chic style: an industrial style container with elegant and refined furnishings. To combine everything we have chosen a color palette that starts from the gray “smoke” and arrives to the salmon orange, which gives a pop-romantic image of a modern cafe.

The interior spaces are divided into three areas, as the new management wanted to introduce products and services not only related to breakfast but also to lunch/dinner and aperitif.

Therefore the logo also reflects this novelty, with the “cafeteria – tea room – vinery” payoff; it comes with clear references to the liberty style, typical of the most successful years of the famous Parisian cafés, revisited in a contemporary key.

To complete the environment we have created a series of signature photographs, starting from the different products that Caffè Verdi offers based on the different phases of the day, through still-life shots with a minimal and at the same time surreal style_

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Art Direction | Storytelling | Branding | Graphic Design | Photography | Set Design | Social Media

“The famous Parisian cafés, revisited in a contemporary key”

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Company Profile

THE CUBE

Visual Identity

We are a multidisciplinary  studio

that deals with

visual arts and design.

King Edward’s Road

Hackney, London

United Kindom

Contact us on:

info@meta-arts.it

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