For this project we started from the urban chic style: an industrial style container with elegant and refined furnishings. To combine everything we have chosen a color palette that starts from the gray “smoke” and arrives to the salmon orange, which gives a pop-romantic image of a modern cafe.
The interior spaces are divided into three areas, as the new management wanted to introduce products and services not only related to breakfast but also to lunch/dinner and aperitif.
Therefore the logo also reflects this novelty, with the “cafeteria – tea room – vinery” payoff; it comes with clear references to the liberty style, typical of the most successful years of the famous Parisian cafés, revisited in a contemporary key.
To complete the environment we have created a series of signature photographs, starting from the different products that Caffè Verdi offers based on the different phases of the day, through still-life shots with a minimal and at the same time surreal style_
Art Direction | Storytelling | Branding | Graphic Design | Photography | Set Design | Social Media