La Strega is a restaurant and pizzeria with a culinary tradition that stands out in the Apulian panorama, that has decided to give a touch of novelty both to the interiors of the restaurant and to the coordinated image, which we have dealt with.
For the logo we started from the existing naming, already with a very evocative base, playing on the figure of the witch (in the Italian language strega) precisely: the symbol and the logotype were created ad hoc for the restaurant, as well as the text font that is completely unpublished.
The image we wanted to convey was of a decisive and very characteristic identity, in an elegant and sophisticated look: all peculiarities that also define the type of cuisine prepared in the restaurant_
Art Direction | Branding | Typography
“The symbol and the logotype were created ad hoc for the restaurant, as well as the text font that is completely unpublished”